Axiological Dimension of the Modern Chinese Culture

Abstract

The purpose of the research is to determine the features characterising cultural modernisation influence on the development of the axiological aspect of the Chinese culture. The article considers three main groups of factors driving the development of the Chinese cultural values in the setting of modernisation. Scientific novelty of the research lies in analysing the value structure of the modern Chinese culture, using the proposed model as a tool for its study. As a result, it is proved that the axiological dimension of the Chinese culture can be considered according to regionalisation, globalisation and modernisation facets, influence of which can be identified by analysing the Chinese culture bearers’ value attitudes, directions of various modernisation practices in the field of culture, as well as information channels that promote exchange and dissemination of global values in the process of cultural globalisation.

References

1. Игнатов С. Б., Игнатова В. А. Экологическая культура: системно-синергетический подход к описанию феномена // Вестник Московского государственного гуманитарного университета. Социально-экологические технологии. 2011. № 1. С. 19-26.
2. Игнатова В. А. Социокультурная динамика и образование в контексте постнеклассической науки // Инновационные проекты и программы в образовании. 2013. № 3. С. 9-14.
3. Boon-Yeow Lim. Chinese Cultural Values as Institutional Forces in Shaping Board Involvement // Asian Journal of Social Sciences and Management Studies. 2015. Vol. 2. № 1. P. 17-20.
4. Cheng H., Schweitzer J. C. Cultural values reflected in Chinese and U.S. television commercials // Journal of Advertising Research. 1996. Vol. 36. № 3. P. 27-45.
5. Kim-Choy Chung, Yongqian Li, Holdsworth D. K., Kim-Shyan Fam. Chinese “Little Emperor”, cultural values and preferred communication sources for university choice // Young Consumers. 2009. Vol. 10. № 2. P. 120-132.
6. Kluckhohn F. R., Strodbeck F. L. Variations in value orientations. N. Y.: Row, Peterson & Co., 1961. 450 p.
7. Lin C. A. Cultural values reflected in Chinese and American television advertising // Journal of Advertising. 2001. Vol. 30. Iss. 4. P. 83-94.
8. Zhang Y., Harwood J. Modernization and tradition in an age of globalization: Cultural values in Chinese television commercials // Journal of Communication. 2004. Vol. 54. Iss. 1. P. 156-172.
9. Zhen Sun. Cultural Values Conveyed through Celebrity Endorses: A Content Analysis of Chinese Television Commercials // International Journal of Communication. 2013. № 7. P. 2631-2652.
10. 金盾工程 (Золотой щит) [Электронный ресурс]. URL: https://baike.baidu.com/item/金盾工程 (дата обращения: 10.08.2020).
11. 章海山 中国儒家伦理精神与现代化//中山大学学报，1998. № 1. 348-358页 (Чжан Хайшань. Конфуцианские моральные идеи и модернизация Китая // Вестник Чжуншаньского университета. 1998. № 1. С. 348-358).
12. 中共中央办公厅印发《关于培育和践行社会主义核心价值观的意见》 (Главное управление ЦК КПК опубликовало «Мнение о культивировании и применении основных ценностей социализма») [Электронный ресурс]. URL: http://www.gov.cn/zhengce/2013-12/23/content_5407875.htm (дата обращения: 08.01.2021).

Author information

About this article

Publication history

• Received: July 8, 2021.
• Published: September 15, 2021.

Keywords

• китайская культура
• культурная модернизация
• культурные ценности
• регионализация
• глобализация
• мягкая сила
• Chinese culture
• cultural modernisation
• cultural values
• regionalisation
• globalisation
• soft power

Copyright

© 2021 The Author(s)
© 2021 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)